Crafting ABM Messaging That Converts

In this episode of Tech Qualified, host Baylee Gunnell sits down with Tristan Pelligrino, Co-Founder at Marketers in Demand. They explore how B2B tech companies can craft offers that cut through the noise and drive real engagement in account-based marketing (ABM).Tristan explains why strong offers start with a deep understanding of customer pain points. He shares the importance of moving beyond generic content and building no-brainer offers that deliver meaningful value—sometimes even quantified as a percentage of the annual contract value. Tristan also stresses the difference between resources and true offers, urging teams to segment and qualify prospects before extending high-value opportunities.The conversation turns to messaging and testing. Tristan outlines practical ways to reach buyers through tailored emails, ads, and sales outreach. He encourages teams to test different angles, use real customer language, and rely on frequent iteration instead of waiting for perfection. The key is to launch, learn, and keep refining with real feedback.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.