Crafting An SEO Strategy For Your Business: Mastering Excellence

A lot of entrepreneurs look at SEO as a task list with so much to do and many moving parts. Sure, SEO has a technical part. However, what's more important is knowing who you're targeting and knowing how to speak to your audience in a way that's helpful to them. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to crafting an SEO Strategy for your business in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Cinthia Pacheco is the owner and founder of Digital Bloom IQ, a Digital Marketing Agency specializing in helping Health and Wellness brands grow their businesses and heal the world. She and her team are incredibly passionate about assisting female founders in making an impact and partnering with their clients to reach more people who are already searching for them online. After five years of corporate working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on creating a digital marketing agency that specializes in SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of their healing talents. In today's episode, Nikki and Cinthia talk about how to understand your audience and do an audit to improve your SEO Strategy. Cinthia calls for you to remain curious and open minded so you can ask yourself  "Who do I want to impact?" She also uncovers why SEO is more about refining content than pumping out content. Listen as Nikki and Cinthia discuss how to discover the search persona of your ideal audience, which content gets the most traction, and how long it takes to see results. Nikki invites you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:29] - Welcome, and thank you for listening! [02:14] - Cinthia Pacheco says it's powerful to take ownership of your SEO. [04:15] - "Who do you want to impact?" [06:17] - Cinthia explains how to discover the search persona of your ideal audience. [08:26] - Be on the lookout for different nuances your audience may experience. [10:06] - What are the goals of Cinthia's SEO strategy? [13:02] - Your data might not always look like an upward trend. Here's how you can still learn and grow in that opportunity. [15:51] - Cinthia talks about why SEO is more about refining content than pumping out content. [17:41] - How can entrepreneurs reach the goals of their SEO strategy? [19:31] - Do long blog posts really rank better? [21:44] - Cinthia shares her go-to tips and fixes for your SEO strategy. [24:22] - Why is doing SEO like going to the gym? [26:55] - How long until you see results with SEO? [29:33] - Cinthia talks about why it's important to build a base knowledge of SEO, even if you plan on outsourcing. PART 1 [32:24] - Cinthia talks about why it's important to build a base knowledge of SEO, even if you plan on outsourcing. PART 2 [34:01] - Cinthia shares she has this type of training certification and it changed her mindset about business. [36:53] - What is Cinthia up to lately? [39:01] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch [email protected] @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Cinthia: Cinthia Pacheco Digitally Overwhelmed Podcast   How to Hire an SEO Expert Homegrown Traffic SEO Course Instagram