Crafting Business Narratives: Insights from Columbia’s Roland Wyn Jones

Roland Wyn Jones, Senior Director of Communications Content in the Marketing and Communications division at Columbia Business School, shares key insights from his work titled “From Newsroom to Boardroom: Crafting Business Narratives in the Digital Age.” Roland Wyn Jones leads content creation and social media at Columbia Business School, using a multi-platform strategy to share academic research with business leaders. He emphasizes the importance of editorial independence while collaborating with faculty to ensure intellectual rigor and institutional reputation. His team produces short videos for engagement and longer ones for deeper exploration, focusing on translating technical research into accessible insights without diluting its value. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Roland Wyn Jones generously shared profound insights from his research, “From Newsroom to Boardroom: Crafting Business Narratives in the Digital Age,” during his appearance on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.