Crafting Categories and Perfect Positioning | Laura Reis

On episode #134 of the Rethink Marketing Podcast, Eric and Colin are joined by author, speaker, media personality, and marketing strategist Laura Reis. Laura explains why perception matters more than reality, which is counterintuitive to most marketing leaders. She explains the important differences between positioning and branding, and provides guidance for new and established brands. With so many categories, how do marketers pick and own one? How do we avoid the downfalls of line extensions? Laura gets to all this and more!  You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms. Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library. Let us know what you're rethinking by emailing us at: [email protected]. Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions (arrasmithpromotions.com) for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices