Crafting Chocolate with Purpose (and Just Two Ingredients)

Send us Fan MailIn this episode of The Agri-Tourist Podcast, I sit down with Peter Carlson of Wright Old School Chocolate to explore his journey from chocolate enthusiast to bean-to-bar maker. What began as a simple curiosity—sparked by family and a few eye-opening experiences—quickly evolved into something much deeper: a desire to truly understand chocolate at its source.There’s a quiet honesty in this conversation that I really appreciate. Peter shares what it actually looks like to step beyond being a consumer and into the role of a creator—the trial and error, the surprises, and the realization that something that seems simple… isn’t. From sourcing cacao to refining his process, his story reflects that moment so many of us have in food and agriculture—when appreciation turns into respect.As always, this episode is about connection. Connection to ingredients, to the people and places behind them, and to the process itself. It’s also a reminder that when you take the time to understand something more deeply—even something as familiar as chocolate—it can shift the way you see it entirely. And maybe, just maybe, it invites you to get a little more curious, too.Wright Old School ChocolateThank you for taking the time to listen to The Agri-Tourist Podcast, for supporting our inspirational guests, and for sharing my personal journey back to agriculture.  Agri-Tourist.comHeartBeet FarmsInstagramAbout Jen Ross, The Agri-Tourist Podcast HostGlobal Agritourism Network