EPISODE · Feb 3, 2025 · 54 MIN
Crafting Clean Beauty: REVERIE's Journey of Integrity and Innovation with Founder, Garrett Markenson
from Glam & Grow - Beauty Business Podcast · host Wavebreak
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What this episode covers
Created by visionary hairstylist Garrett Markenson, REVERIE was born from his years of listening to clients and seeking a better approach to hair care—one that blends innovation with artistry while prioritizing hair health. From its California roots to its commitment to using clean, high-performance ingredients, REVERIE is all about quality and sustainability. Garrett and his wife, Hillary Markenson, work together to steer the brand, ensuring it stays true to its ethos of integrity and creativity. At the heart of REVERIE is a “less is plenty” philosophy, focusing on biodynamic, organic ingredients and packaging that minimizes environmental impact. Learn how this skincare-inspired approach to hair care is changing the way we think about our routines. In this episode, Garrett also discusses: How a haircut changed his life trajectory Winning a reality show and opening up his own salon Aligning with the right retail partners in the clean space Launching with their cult favorite MILK product The first scalp tonic with Swiss Apple Stem Cells How transparency lies at the forefront of the brand We hope you enjoy this episode and gain valuable insights into Garrett’s journey and the growth of www.gmreverie.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Reverie at www.gmreverie.com and on Instagram at @gmreverie
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Crafting Clean Beauty: REVERIE's Journey of Integrity and Innovation with Founder, Garrett Markenson
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