Crafting Enduring Brands: Angelo Ponzi, Founder & CMO of Craft - EP 250

Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today's competitive landscape. Angelo shares his insights, expertise, and valuable tips for entrepreneurs and marketers looking to make their mark in the industry. This exciting conversation will inspire and empower you to take your brand to new heights. https://www.craftmarketingandbranding.com/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   [email protected]    [email protected] Timeline 01:24                     Marketing mistakes in Recessionary times 04:00                     Strategy vs tactics 05:50                     What is a fractional CMO 08:40                     Start with the data 10:55                     Qualatitive & quantitative studies 12:00                     How Angelo works 16:40                     Navigating the corporate culture 18:25                     AI 20:40                     New tools 22:00                     Angelo’s story 28:00                     Success Secrets 32:32                     Contact Angelo Here are some of the tools we use to produce this podcast. Hostgator for website hosting. Podbean for podcast hosting Airtable for organizing our guest bookings and automations.   Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.