Crafting Experiences That Captivate - TSI19.4
from Trade Show Insights Hosted by Marlys K. Arnold
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain them. At the same time, sponsoring the opening reception or other official event at the show is likely outside the budget for many companies. So what’s a creative exhibitor to do? Wendy Porter has decades of experience producing memorable events, and she joins us to share insider tips on: Why it’s more important than ever to create experiences off the show floor How to curate an exclusive experience for your ideal audience (with fun examples!) Why the way you transport them to your event sets the tone How to use in-booth activities to increase attendee dwell time What an “Alice story” is and why it matters
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