EPISODE · Mar 14, 2025 · 15 MIN
"Crafting Luxury: Why Raising Your Prices Attracts Better Clients"
from The Handcrafted Podcast: The Business of making things · host Paul Mencel
"In this episode, Paul shares his journey of transforming Philadelphia Table Company into a luxury brand, revealing how raising prices attracted better clients who truly value handcrafted quality. He explores the counterintuitive strategies of luxury marketing, emphasizing the importance of telling your brand's story rather than selling a product."Join the Network
What this episode covers
"In this episode, Paul shares his journey of transforming Philadelphia Table Company into a luxury brand, revealing how raising prices attracted better clients who truly value handcrafted quality. He explores the counterintuitive strategies of luxury marketing, emphasizing the importance of telling your brand's story rather than selling a product." Join the Network
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"Crafting Luxury: Why Raising Your Prices Attracts Better Clients"
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