Crafting PR Gold with Carol Driver

In this episode of PR LIKE A BOSS!, we’re joined by the fabulous Carol Driver, a journalist with over 25 years of experience. Carol has written for some of the UK’s most prestigious publications, including The Times, The Telegraph, Daily Mail, MailOnline, Women’s Health and Good Housekeeping. She’s also collaborated with global brands like Disney, Pepsi, and British Airways, making her a true powerhouse in media and PR.Tune in as Carol shares:How to craft a pitch that grabs attention (and doesn’t get lost in the inbox jungle).The importance of a unique story and timely hook.Memorable pitches that turned into viral success stories.Why personalisation is key (and AI can’t replace the human touch!).Carol also opens up about the PR blunders to avoid, like sending irrelevant pitches or overusing templates. Her advice? Keep it clear, concise, and authentic and never underestimate the power of a polite follow-up.Whether you're a PR pro, entrepreneur, or just curious about the behind-the-scenes of media storytelling, this episode is packed with actionable tips and fun anecdotes to inspire your next pitch.Brands & Experts Mentioned: Disney, Pepsi, British Airways and Liv Conlon at The Property Stagers.Connect with Carol:Instagram: @carol_driver_Website: caroldriver.comFacebook Group: How to Make the Headlines with Carol DriverDon’t Forget to Subscribe!If you loved this episode, subscribe to PR LIKE A BOSS! and leave a review. Share it with someone who could use some PR inspiration and stay tuned for more tips and strategies to level up your storytelling and personal branding game.Extra Resources:Check out the PR LIKE A BOSS! eCourse for more in-depth strategies to elevate your PR skills: https://prlikeaboss.kartra.com/page/eCourses and the Substack channel for weekly PR tips https://prlikeaboss.substack.com/✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.