Crafting Sales Success: Navigating the Evolving Beer Market with Cesar Torres | Capital of Craft

Join the Capital of Craft Podcast as we delve into the dynamic world of craft beer sales with industry expert Cesar Torres. Discover the secrets to securing premium shelf space and taps in a constantly shifting market. From overcoming the hurdles small sales teams face to adapting post-Covid strategies, Cesar shares invaluable insights that can help your brewery thrive in San Diego and beyond. Topics discussed include: Evolving Beer Market Transition from a buyer's market to a seller's market: The demand for unique and new beers has evolved, with establishments now having more control over their selections. Changes in Consumer Preferences Shift from chasing rare "whale" beers to focusing on quality and variety, including local and accessible options. Craft Beer Trends The continuous popularity of hazy IPAs and the return to classic styles like West Coast IPAs and lagers. Advice for Emerging Breweries It is important to own your local market ("own your backyard") before expanding. Whether you're a local craft beer lover or looking to break into new markets, this episode offers the guidance you need to stay ahead in the competitive craft beer scene!Get in Contact with Cesar!Cesar TorresThe Halona [email protected]: @CTorresConsulting Thank you for supporting local craft in San Diego! 🎉 EVENTS ► https://web.sdbeer.com/events?ce=true 🍺 BREWERIES ► https://web.sdbeer.com/search 👕 MERCH ► https://shop.sdbeer.com/ 🍻 LET'S CONNECT Subscribe: https://www.youtube.com/channel/UCTwVo8McM4ckidHeQ-JTj3w/videos Facebook: https://www.facebook.com/SDBrewersGuild/ Instagram: https://www.instagram.com/sdbrewers/ Twitter: https://twitter.com/sdbrewers LinkedIn: https://www.linkedin.com/company/san-diego-brewers-guild Thank you for supporting local craft in San Diego! Questions or comments? Reach out to us directly: [email protected]