EPISODE · Oct 18, 2023 · 10 MIN
Crafting Success: Balancing Vision and Flexibility in the Beverage Industry
from The Business of Whats Next · host Conor VanBuskirk, Matthew Shipp, Brandon Ruck, Michael Crowell, Howard Lerner
Key Take Aways- Have a clear vision and core values for your business.- Be flexible within those values and open to new ideas, but don't lose focus of your vision.- Use a "keystone" approach to evaluate new ideas by checking if they help fulfill your purpose and overcome challenges.-As business grows, the owner needs to shift from always seeking the next new idea as an entrepreneur would, to more selectively choosing ideas that align with and further their established vision and core business as the owner. Connect with the HostMatthew ShippBe a guest: https://emberisolutions.com/harvest-to-pour/LinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/ Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
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What this episode covers
This episode provides advice for beverage business owners on balancing staying true to their vision while still allowing flexibility for growth. Matthew Shipp discusses the importance of having clear core values and vision, but being open to new ideas and opportunities. He recommends using a "keystone" approach to evaluate new ideas by checking if they help fulfill the company's purpose and overcome potential roadblocks.
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Crafting Success: Balancing Vision and Flexibility in the Beverage Industry
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