Crafting Sustainable Growth with Pipeline Hygiene: A Conversation with Craig Baldwin

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Craig Baldwin, the Co-Founder and Partner at Upsourced. Terri and Craig discuss valuable tips and lessons learned to optimize your go-to-market strategy. Gain insights into pipeline management, prospecting, deal generation, and learn about the crucial importance of pipeline hygiene. Discover how Craig's diverse background in various industries has shaped his approach to driving revenue growth. Topics Discussed:Importance of pipeline management and hygiene.Transitioning from accounting to sales/marketing.Systematic approach for lead generation and closing.Setting long-term goals and working backward.Maintaining accurate CRM data for decisions.Creating scalable, repeatable B2B sales processes.Emphasizing accountability in sales management.To learn more about Craig Baldwin, connect with him on LinkedIn at: https://www.linkedin.com/in/craig-baldwin-aab37821/To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/To connect with Marketing Refresh, visit: MarketingRefresh.com

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This episode was published on January 24, 2025.

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