Crafting the Future of Spiked Coffee: Inside Howie Spiked & Alc-A-Chino, with Greg Howard

What this episode covers

From corporate America to launching a premium spiked coffee, join us as we talk with Greg Howard, President and Co-Founder of Howie Spiked - Alc-A-Chino, as he takes us behind the scenes of building an innovative brand in the alcohol industry. Greg breaks down the challenges of expanding to over 20 states, the power of tastings in creating brand evangelists, and how genuine personal engagement is key to building a loyal customer base. You’ll also hear how consumer demand led to the creation of a non-dairy, oat milk-based spiked coffee, and get a sneak peek into exciting future plans for new spirits like tequila and barrel-aged whiskey. Plus, Greg shares his strategy for staying true to the brand's ethos on social media, favoring authentic content over influencer hype. Catch the full episode now on Apple Podcasts, Spotify, and YouTube! #SpikedCoffee #AlcoholInnovation #RTDMarket #BrandBuilding #Entrepreneurship #BrandCommunity #MarketStrategy #TheProofUniversityShow #ObeyCreative #MarketingAgency   👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand. 👉 ⁠Follow Justin Obey on Linkedin⁠ 👉 ⁠Follow Justin Obey on Instagram⁠ 👉 ⁠Follow Justin Obey on Youtube

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