Crafting Your Brand's Story: Insights from Rod Kurtz, Entrepreneurial Storyteller

from The Small Business Edge Podcast with Brian Moran · host Brian Moran

In This Episode: Rod Kurtz, entrepreneur and storyteller, shares his journey from corporate media to entrepreneurship and emphasizes the power of authentic storytelling in building a compelling brand narrative. He discusses the importance of flexibility, customer feedback, and the innovative "bar pitch" technique, offering valuable lessons for business owners on connecting with their audience and navigating the challenges of today’s dynamic market.

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This episode is 35 minutes long.

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This episode was published on February 21, 2024.

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