Craig Daly: Why the Future of Sales Is Human, Powered by AI

On the latest episode of GoTo Market with Dr. Amy Cook, Craig Daly, CRO of Nectar, shares how his love for the unknown, innovation, and a commitment to authentic human connection have shaped a standout career in tech. From his early days at a then-50-person Qualtrics to leading strategic initiatives at Podium, Craig has been at the forefront of hypergrowth companies that blend cutting-edge technology with strong go-to-market execution. Now at Nectar, he's channeling that experience into building a well-funded, fast-growing, and customer-centric organization that thrives on creativity and forward-thinking strategy. From AI-driven forecasting and precision prospecting to innovative touches like robot-written handwritten notes, Craig's insights show that the most impactful sales conversations still happen between humans, but that smart use of AI can ensure those conversations are better informed, better targeted, and more valuable for everyone involved.  This episode is a must-listen for anyone looking to elevate their sales strategy in the age of AI.