Killing Weeds vs. Growing Trust

Agronomists were trained to kill something, a weed, a bug, a disease. Craig Davidson, president of Taurus Ag, argues that same instinct is exactly what's kept agriculture disconnected from the people who eat what it grows. Recorded live at Farm Forum in Saskatoon, this talk looks at what an agronomist's job actually becomes once sensors take over scouting, and why nutrition, not just yield, is about to become the job.What's Inside- Why sensor technology may remove agronomists from scouting fields for weeds and disease within the next decade- His case for treating a crop like a high performance athlete, managed for nutrient density, not just bushels- The Wheatsheaf partnership working to change food taste using pure nutrition data, no flavor additives involved- Why the industry accepted new technology fast but let emotion drain out of the business in the process- What it means for a grower when consumers can scan their food and trace it straight back to the field it came fromConnect with Growing the FutureWebsite: growingthefuture.caYouTube: Growing the FutureInstagram: @growingthefuturepodcastLinkedIn: Growing the FutureSubscribe to the Growing the Future Podcast wherever you listen, and register for Convergence Conference 2027 at convergence.ag. Register for the Convergence Conference at convergence.ag and stay updated by subscribing to the Growing the Future Podcast at growingthefuturepodcast.ca.