Craig Fulton from Evergreen - WIN by Making Lasting Memories

Send us Fan MailIn this episode of The WIN Podcast, host Carrie Richardson interviews Craig Fulton, M&A Advisor at Evergreen Services Group, about how to maximize your experience at industry events like PAX8 Beyond.Craig offers thoughtful advice on preparing for large conferences, engaging meaningfully with other attendees, and creating experiences that leave lasting impressions. Drawing on his own journey from technician to M&A advisor, he shares both strategic insights and personal anecdotes — from spontaneous road trips to fly fishing outings — that highlight the power of authentic relationship-building.Key discussion points include:Smart planning for large eventsHow to build trust and relationships in the MSP communityMaking sponsorships stand out through memorable experiencesThe value of casual, evening conversations for real business insightsAlso mentioned is the Women in Leadership panel featuring Sydney Hockett, taking place the Sunday before the event kicks off.Contact Craig: [email protected] Subscribe for more interviews and insights from MSP industry leaders. Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.Learn more at:Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel VendorsFox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses Book time with Carrie here!Be a guest on WIN!  We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.