Craig Lindell: Building Prehab Guys Without Selling Your Soul

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.???? In this episode:How Prehab Guys started (and nearly ended)Building content that scales while keeping your valuesWhy brand clarity beats being “every PT for every patient”How to niche down without feeling limitedCraig’s endurance mindset and what PTs can learn from Ironman training???? Resources & LinksCraig Lindell: @theprehabguysWebsite: https://theprehabguys.comClinic Owners: USPhPartnership.comEMR Upgrade: empoweremr.comCEU/Residency: brooksihl.org