Craig O'Shannessy: Using data to optimize strategy

Craig O'Shannessy is our guest for the third episode of Baseline Intelligence. Craig is the leading strategy analyst for the ATP Tour and most recently spent three years as the strategy and data analyst for Novak Djokovic from 2017-2019. He is also the founder of braingametennis.com, an educational website with multiple courses for the avid tennis player. We talk:3:32 - When he learned the value of using video for the first time8:45 - Focusing on yourself vs. focusing on your opponent13:45 - How he helped Rajeev Ram get back into the top 10020:03 - What your strategy should be in the first four shots23:48 - How often you should practice serve and return + 128:53 - The storm cloud analogy30:24 - The leaking cup analogy34:47 - The "center window" of the doubles court37:50 - The future of tennis strategy40:04 - What tactic makes him cringe the most41:27 - The most important statistic in tennis43:00 - What type of errors you want to make**sound effects from https://www.zapsplat.com