Craig Rosenberg: Understanding Account-Based Everything
from B2B Nation Hosted by B2B Nation
Craig Rosenberg is the Chief Analyst at TOPO. In the episode, we discussed the importance of research for something as new as ABM, how the structure of marketing KPIs impacts ABM adoption, some of the biggest mistakes companies make with ABM, and what he's most looking forward to at the FlipMyFunnel Festival. Find out more about TOPO: http://topohq.com/ More on the FlipMyFunnel Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/
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Frequently asked questions
How long is this episode of B2B Nation?
This episode is 17 minutes long.
When was this B2B Nation episode published?
This episode was published on May 23, 2016.
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Yes. Use the download control on the episode player to save the publisher-provided media file.