Craig Rupp, Founder & CEO of Sabanto: Over $22 Million Raised to Build the Future of Autonomous Tractors

In today's episode of Category Visionaries, we speak with Craig Rupp, Founder & CEO at Sabanto, an AG tech company that's raised over $22 Million in funding, about why autonomy is the future of agriculture, and how Sabanto’s innovative offering is driving the next generation of farm tech. With a full stack of solutions covering practically every field in row-crop planted agriculture, Sabanto allows their clients to deploy autonomous technology into the world’s oldest economic sector. We also speak about Craig’s career path before founding Sabanto, and what finally led him to AG tech, the complex challenges associated with planting and producing agricultural products and how it took years to develop a marketable product, and why autonomy is set to establish itself firmly in the future of farming. Topics Discussed: Craig’s career trajectory up until founding Sabanto, and how he eventually found himself at the cutting edge of agro-tech The challenges of building real-world solutions to agriculture’s complex challenges The years-long process of developing a marketable product, from outreach with farmers to finding the right engineers The lack of labor facing contemporary farmers, and why AG tech supports, rather than supplants, farm workers Why a future of autonomous farming will be more flexible and efficient, and why Craig is excited to be a part of it   Favorite book:  How to Win Friends & Influence People