Craig Starcevich: Building a Dynasty - Inside Brisbane’s AFLW Success | #244

In episode 244, Max chats with Brisbane Lions AFLW Senior Coach Craig Starcevich! Craig takes us inside one of the most successful programs in AFLW history - and what it actually takes to build and sustain a premiership team in a constantly evolving competition. We dive into Brisbane’s journey across multiple Grand Finals, including the heartbreak of narrow losses and the resilience required to continually respond and stay at the top. Craig shares how the group has maintained a competitive edge, why consistency and connection drive success, and how elite teams reset and go again each season. He also breaks down the realities of AFLW’s rapid growth - from expansion, equalisation, and player movement, to building culture when the competition was still finding its feet. Craig explains how Brisbane established their identity early, the non-negotiables that define their program, and why effort, pressure, and competitiveness remain at the core of everything they do. Plus, we go inside his journey through the AFL system - from premiership player at Collingwood, learning under Robert Walls and Leigh Matthews, to helping drive Brisbane’s dominant three-peat era as a high-performance coach - and how those experiences have shaped his philosophy as a leader today. A fascinating conversation on culture, leadership, resilience, and what it truly takes to build a winning program at the elite level. All this and much more in episode 244 of Sporting Max! www.instagram.com/sportingmax.podcast/