EPISODE · Aug 31, 2026 · 7 MIN
Crane Watch: Big Blue Building
from WTMJ Interviews
J. Jeffers & Co. Founder/CEO Josh Jeffers talks about the recent TIF being awarded to 310 W. Wisconsin Avenue. How does TIF actually work? What is the latest with The Big Blue Building getting converted from an obsolete office building to apartments? Why are we living through a reprogramming, not reshaping, of Milwaukee’s skyline right now?
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Crane Watch: Big Blue Building
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