Crashing Cannes #4: Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo

from Soul & Science: Fast Forward Your Marketing Mind · host Mekanism and Jason Harris

Great marketing doesn’t just capture your attention—it makes you want to do something. In this minisode from Cannes Lions, Jason and Lindsay Harris are joined by Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo, to discuss the ideas that move people to action, the importance of taking risks in marketing, and her biggest takeaways from judging Cannes this year. Brought to you by Mekanism.

Episode metadata supplied by the publisher feed · Published Jun 30, 2026

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Crashing Cannes #4: Sophie Kelly, SVP of Global Tequila and Mezcal at Diageo

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