Crashing Cannes #5: Heidi Arthur, Chief Campaign and Program Officer at the Ad Council

Can marketing actually make a difference? In this Crashing Cannes minisode, Jason and Lindsay Harris catch up with Ad Council Chief Campaign and Program Officer Heidi Arthur about ideas that change behavior, why the messenger is just as important as the message, and how her optimistic outlook has guided her work through global crises and major cultural shifts. Brought to you by Mekanism.