CRAZY: Utah is Big 12's MOST IMPORTANT FANBASE, Backed by BYU Rivalry that Puts SEC, Big 10 to Shame

The Utah fanbase is proving to be a valuable and important asset to the Big 12 Conference for several key reasons:Strong and Loyal Following:Consistent Attendance: Even before joining the Big 12, the Utah Utes consistently boasted strong attendance figures for their football and basketball programs. This dedicated fanbase travels well and creates an energetic atmosphere at home games, adding to the overall gameday experience within the conference.Passionate Support: Utes fans are known for their deep passion for their teams. This enthusiasm translates to strong engagement both online and in person, contributing to the overall buzz and excitement surrounding Big 12 competitions.Media Market Value:Salt Lake City Market: The Salt Lake City metropolitan area is a growing media market. Including a team with a strong following in this region expands the Big 12's reach and potential viewership, making the conference more attractive to television partners.Increased Exposure: Utah's presence in the Big 12 provides the conference with a foothold in the Mountain West region, potentially drawing in more viewers and fans from that part of the country.Competitive Programs Elevating the Conference:Football Success: The Utah football program, under Coach Kyle Whittingham, has been consistently competitive, winning multiple Pac-12 South titles and earning Rose Bowl appearances. Their continued success in the Big 12 elevates the conference's overall strength and national perception. A strong Utah program provides compelling matchups and storylines for the league.   Basketball Potential: While working to achieve consistent dominance in basketball, the Utes have the potential to be a strong program in a conference widely considered one of the best in the nation for men's basketball. A successful Utah basketball team adds another layer of competitiveness and interest to the Big 12.Rivalry and Storyline Potential:"Holy War" with BYU: The intense rivalry between Utah and BYU is now a conference matchup, adding a built-in, highly anticipated game to the Big 12 schedule annually. This rivalry generates significant local and national interest.   New Conference Dynamics: Utah's arrival brings new dynamics and potential rivalries within the Big 12, creating fresh storylines and engaging content for fans.Overall Contribution:The Utah fanbase brings a combination of consistent support, media market value, and passion to the Big 12. Coupled with competitive athletic programs, particularly in football, the Utes are a valuable addition that enhances the conference's strength, visibility, and overall appeal to fans and media partners. Their enthusiastic following contributes to the vibrant and competitive landscape the Big 12 is aiming to cultivate.Support Us By Supporting Our Sponsors!Amazon Fire TV Stick 4kDid you know your Fire TV is also an Xbox? Turn any TV into your gaming and entertainment hub with Fire TV Stick 4K devices — no console required. Head to Amazon.com/firetvlockedon to get started. Xbox Game Pass Ultimate subscription and compatible controller required.Monarch MoneyTake control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.WayFairAfter the holiday hustle, there’s nothing like giving your home a little TLC. Give your home the refresh it needs with Wayfair. Head to Wayfair.com right now. Wayfair. Every style. Every home.GametimeDownload the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms apply. Download Gametime today. What time is it? Gametime.FanDuelRight now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.