Cream of the Crop

A key component of marketing and sales rests in the people behind the product or service. As a marketing agency based in rural America, we love a good story, especially if it has local roots and ties to agriculture. Today's episode has all three components. I sat down with Michael Hemme to talk about his family's business, Hemme Brothers Farmstead Creamery.  Tune into this episode to learn how the Hemme Brothers create a product and operate a business "that's better from the beginning." What you'll learn:  Michael's background growing up on a dairy farm and how they transitioned into the creamery business How the Hemme Brothers' operation and responsibilities are broken down among the family members Why the Hemme family decided to go with a vertically integrated approach to their business, controlling the product from crop to curd What makes Hemme Brothers cheese unique from other products and producers The ways they distribute their products and where consumers can find their cheeses Some of the ways they take their product to market and share the Hemme Brothers story What Michael loves about rural America and living in the country Michael's advice for how people can support farmers and people in agriculture