'Create a fan base, not just guests'

In this episode we're joined by Nicolas Leroy, co-founder of Toile Blanche, a hotel resort and contemporary art collection in St Paul de Vence in the South of France. Having started it as an artistic destination with his brothers, Nicolas will share what he has learned about hospitality from an artist’s perspective, how to make art feel intentional and interactive for guests, and the differences between French and British hotel getaways.