Create a Powerful Personal Brand: Dorie Clark

Many people have ideas, but only a few stand out and make their mark. What differentiates those that are successful from those that fail? Dorie Clark, branding expert and author of Reinventing You and Stand Out, takes us through the steps to reinvent, rebrand, and stand out in a world of increasing competition. Listen as we learn how to exercise our reinvention muscle and go from cultivating a network to building a community of followers. Dorie Clark is an Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives."  She is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a "branding expert" by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. Check out dorieclark.com to download your free Stand Out workbook.