Create a Website that Builds Authority
from High Conversion Health Marketer Hosted by Linda Melone
Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and the importance of continuously evolving and updating your site. ***** Connect with me: https://linktr.ee/lindamelone For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/ For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/ ***** Connect with Whitney: https://www.linkedin.com/in/whitneybateson/ ***** Time stamps: Whitney Batson's Background (00:01:03) Transition From Nutrition to Website Coaching (00:02:35) Importance of Websites in a Crowded Online Space (00:08:02) Establishing Empathy and Trust Through Website Copy (00:11:16) Tailoring Online Presence to Stand Out (00:17:27) Finding Unique Brand Voice and Positioning (00:18:06) Choosing Brand Colors (00:19:22) Psychology of Colors and Fonts (00:20:12) Maintaining Brand Consistency (00:22:17) Challenges for Health and Wellness Websites (00:24:09) Website Design Process (00:28:06) Continuous Enrollment and Support (00:30:33) Evolution of Business Website (00:33:31)
Embed this episode
No transcript yet.