Create Banner Ads that Get Results

Banner ads are everywhere because they’re an affordable, measurable, and effective way to increase brand awareness.  For radio stations wanting to make any revenue online, they are essential. We drive traffic to our websites from on-air and social media to increase the likelihood that a visitor will click on a banner ad so we can get more money from those advertisers.  Generating website traffic is a key step, but another is creating banner ads that generate clicks. We must create the most clickable banner ads possible. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/create-banner-ads-the-get-results.  Before we jump into tips on designing effective banner ads. Now is a good time to mention that your sales team must have a Digital Inventory List. We’ve covered this in previous posts and podcasts. A Digital Inventory List lists every ad space, sponsorship, or advertiser opportunity on your station website. It should also cover things off the website, like podcasts, social media posts, Youtube video mentions, live videos, etc. Everything “digital” should be included. Once you have this, it’s much easier for your sales team to know what you have available to sell. If one position on your website is full, perhaps another location or opportunity would be better for their client. 1. Use the most effective, standard banner sizes. 2. Keep it simple 3. Maintain design hierarchy 4. Make text instantly readable 5. Instill a sense of urgency 6. Be consistent with the client’s brand 7. Use relevant images when needed 8. Choose appropriate colors Creatopy.com has a great read on how color can affect a viewer’s emotion and perception of the brand: https://www.creatopy.com/blog/color-banner-design-inspiration/ 9. Use animation 10. Use the correct file formats and keep them small There you have it! Our 10 tips to create high-performing banner ads.  If graphic design is not your thing, or you’re too busy running your radio station, reach out to designers on services like fiverr.com to design the perfect, clickable ads for you.