Create lasting CPG brands with data, human-centric storytelling

Join Bill Giebler and Jessica Rubino for this episode of The Natural List as they bring the most important conversations from NBJ Summit 2026 to the broader health and nutrition community. The insights from this event have implications for every corner of the sector. From the explosive rise of social commerce—which added $1 billion to the e-commerce channel this year—to the promise and pitfalls of AI in personalization and the practitioner channel, Bill and Jessica explore what these shifts mean for brands navigating a rapidly evolving landscape. This episode distills the strategic thinking that will shape the industry's next chapter. Bill's key takeaway says it all: Stay curious, stay open, and lead with integrity backed by data—because the next disruptor is already on the horizon. 🔗 LINKS & RESOURCES: Register for Newtopia Now (August 18-20, Denver, CO): https://www.newhope.com/events/newtopia-now Subscribe to Natural Foods Merchandiser: https://www.newhope.com/natural-foods-merchandiser 💼 CONNECT WITH OUR SPONSORS: GnuSante: https://www.gnusante.com/en-us 👥 CONNECT WITH THE HOSTS: Connect with Jessica Rubino: 🔗 https://www.linkedin.com/in/jessica-rubino-04a60744/ Connect with Bill Giebler: 🔗https://www.linkedin.com/in/bill-giebler-69a7702a/ 📩 GET INVOLVED: If you want to be a guest on The Natural List, or are interested in becoming a sponsor, please email us at [email protected]. For more information like this, check out our website: newhope.com #NaturalProducts #CPG #HealthAndNutrition #NBJSummit #SocialCommerce #AIinHealth #Supplements #TikTokShop #Peptides #BrandStrategy #NewHopeNetwork #TheNaturalList