Create, Teach & Steal Like Chris Do - Teacher: Chris Do

Creating content on YouTube has changed my life. It's changed my relationships. It's opened doors for me. I Could not have engineered in 2014 when we dropped our first YouTube video that this was going to happen  This is Chris Do. An Emmy award winning designer and director who is the founder and CEO of The Future. An online education platform with the mission of teaching 1 billion people how to make a living doing what they love. Chris has over 27 years of experience in brand design, strategy, consultancy, working with clients such as Microsoft, Sony, Nike, and Starbucks,  and today on Useful Content, Chris teaches us the good way to steal content.  The good way of stealing is saying I want to honor the original creator, put their name, put their face. Say that this is where I got this idea from and I need to do one critical thing. I need to  chris and I rank all of his social media platforms, and you'll be surprised to find out which one comes in dead last.  last.  why is it so low on the list? It's low on the list. I'm going to get in trouble for saying this  And I'll just put it out there.  Chris reveals his biggest source of content ideas  and I'll tell you what it is, and it's going to surprise a lot of people. The biggest source for my content is  And at the end of the conversation, Chris tells us the story of how we got cast on Amazon Prime's 60 Day Hustle.  When I was looking into the environment, I saw the same number of people, this very red environment, not dissimilar to yours, and I was just like, my brain just completely froze.  Today we are celebrating our 50th episode. Let's make useful content. Hello and welcome to Useful Content. And today we have a brand new teacher. May I say a professor of creativity and business, Chris Do here with us. How are you, Chris? I'm doing fantastic. Thank you very much. Excellent. So Chris, I want to jump right into the questions and talk about some of your content, your process and everything surrounding that. So let me just start off with a general question. So you consume a lot of YouTube. Yeah. Yes. Yeah. And I know you often speak to other creators. What is your point of view on the state of content In general, are we in a good place or a bad place? I think we're in a great place. And what we're seeing is the algorithms continue to adjust such that if you're a new creator or if you've been creating for 10 years, you have an equal shot at reaching people. And I think that burned out a lot of creators on YouTube because they used to enjoy a lot of free traffic. Thank you. But then I think what YouTube realizes, it's disproportionately sending traffic to a few big creators, and the big creators keep getting bigger. So it means that, although a small percentage, I think it's 10 percent of your audience, will see your new upload, the other 90 percent that you need to get, you have to earn. And that makes us all honest, and to make sure that we're putting out the very best content that we can. So do you see any specific, victories or dangers coming around the corner? Yeah, I see the rise of. Multiple platforms to compete for creators and they all want exclusive content or or to have your content premiere on their platform first. And so they're all trying to figure out how to monetize now. So TikTok has a creator fund and so they give money to creators who are doing good content that are producing content consistently. And then I think we see. Instagram trying not doing a great job of paying creators, but we know that YouTube is implementing a lot of different things including Educational portal now they h...