Create Your Own American Dream with Snap Fitness Founder Peter Taunton

Most people will sit and wait for their 'big break' to just fall into their laps. Unfortunately, the only people who will ever become successful are those that go out and fight for it. So, my question to you is this, Are you going to sit and wait, or are you going to get up, take action, and create YOUR own success?Peter Taunton grew up in a middle-class family. He didn’t have a lot of money, but what he had was willpower and determination to create a life of success. Fast forward 50 years, Peter is now known as a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. In 2010, he was named an Ernst and Young “Entrepreneur of the Year.” His companies have also been featured for six years running in such prestigious industry lists as Entrepreneur 500, Inc 5000, Top Global, and Franchise 500.Today Peter is the founder of Snap Fitness, which franchises in 2,500 locations in 26 countries, and is the CEO of Lift Brands, which consists of 9Round, Farrell’s, YogaFit, STEELE Fitness, and Fitness On Demand.On this episode of the Rock Your Money, Rock Your Life podcast, Peter and I discuss how he created and scaled Snap Fitness from 1 gym to more than 2,500, the trials and tribulations of being a leader and an entrepreneur, and how the American dream is possible for anyone who wants it bad enough.