Create Your Own Platform

What is the value of creating a virtual space that is just yours? What if, instead of relying on other people’s platforms to reach prospective clients, you made your own? Don’t rely on someone else’s infrastructure to grow.  Here’s how:   In this episode we discuss: Creating your own platform so you can start the practice of generating clients. How having your own platform helps you speak directly to your audience. Getting referrals by drawing people into a funnel, collecting their information, and marketing to them. The inexpensive cost of virtual platforms making it possible to start virtually. Assembling your own audience. Preparing what you're going to say as you grow your audience and establish your venue.   My favorite excerpt from the episode: TIME: 00:11:37 (36 Seconds)  So it's super important that by virtue of knowing what it is that you desire, that you can put something out that is going to increase the likelihood of a sale or a series of sales, and you have far more control over that when you are on your own platform, then when you are on someone else's platform, because oftentimes when people invite you onto their platform, it is because they want your audience to follow you over to their platform and then they want your audience to take action on their offer, right? Not your offer.   Contacts - Social Media Crushing Chaos Master Class Register Here: https://www.lawfirmmentor.net/masterclass https://meetup.com   Book a Session with our Growth Strategists https://www.lawfirmmentor.net/speak-with-a-growth-strategist      Allison Bio: Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law. Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University. In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.