Creating a Better B2B Strategy with Jason Bradwell

In This Episode…In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason: Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies. Show Notes·      [01:42] Are you a coffee or tea drinker?·      [02:38] Can you summarize your expertise?·      [03:42] How has “transparency culture” affected the B2B industry?·      [05:29] Are B2B companies doing more PR and marketing?·      [07:56] Are there any common mistakes PR pros make for B2B?·      [09:19] Is short-form content popular because of short attention spans?·      [10:14] How long does it take for testing with a new client?·      [13:20] How do PR pros go about staying the course when management does not see the vision?·      [14:55] Do you have any formulas for marketing?·      [20:14] How do you conduct a proper audit?·      [22:03] How has social media affected B2B in the last few years?·      [23:32] Is LinkedIn more important for B2B companies?·      [25:16] Is there any content that B2B PR pros overlook?·      [26:57] How will B2B change in the next five years?·      [29:21] Fun question: What is one tool you would like to create for B2B PR pros?·      [30:31] Final thoughtsPeople and Companies, We Mentioned in the Show·     Jason Bradwell was our guest today.Episode Length: 31:22Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us!●      If you want to get involved, leave us a comment!●     Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.