Creating a Better B2B Strategy with Jason Bradwell

In This Episode… In this week’s PR 360, we talk with Jason Bradwell about audits, formulas, tea, content, social media, and the transparency culture. A little about Jason: Jason Bradwell is on a mission to prove that B2B marketing doesn't have to be boring. With over a decade of experience working at private equity-backed and bootstrapped brands, he has built marketing functions from the ground up that have led to multi-million-dollar exits. Jason hosts B2B Better, a podcast on how companies can use marketing to navigate significant moments of change, and writes a weekly newsletter that helps early-stage companies build modern-day strategies. Show Notes · [01:42] Are you a coffee or tea drinker? · [02:38] Can you summarize your expertise? · [03:42] How has “transparency culture” affected the B2B industry? · [05:29] Are B2B companies doing more PR and marketing? · [07:56] Are there any common mistakes PR pros make for B2B? · [09:19] Is short-form content popular because of short attention spans? · [10:14] How long does it take for testing with a new client? · [13:20] How do PR pros go about staying the course when management does not see the vision? · [14:55] Do you have any formulas for marketing? · [20:14] How do you conduct a proper audit? · [22:03] How has social media affected B2B in the last few years? · [23:32] Is LinkedIn more important for B2B companies? · [25:16] Is there any content that B2B PR pros overlook? · [26:57] How will B2B change in the next five years? · [29:21] Fun question: What is one tool you would like to create for B2B PR pros? · [30:31] Final thoughts People and Companies, We Mentioned in the Show · Jason Bradwell was our guest today. Episode Length: 31:22 Thanks so much for tuning in. Join us again next week for another episode! Download Options · Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! · If you enjoyed this episode, leave us a review! Contact Us! ● If you want to get involved, leave us a comment! ● Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening!