Creating a Brand - Content, Empathy, and Communication

Felix is an art director and former competitive skier. In this episode, we discuss creating a brand voice and effectively communicating with your audience. This often means embracing new ways of engaging with your audience and meeting customers where they are, which can be difficult for big companies. We talk about companies who do branding and advertising well, and those who do not, and what you can do to reach customers effectively. We also explore the psychology of advertising and the importance of empathy. Links from the Show:LinkedIn: Felix LundqvistBooks: This is not my memoirShows: Black Mirror, I know this much is trueMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon