Creating A Brand That Appeals To Every Generation - Dan Claps, Christian Dadulak

In this episode of The Franchise Founders Podcast, host Dan Claps chats with Thomas Scott, an entrepreneur who has personally played an instrumental role in teaching and mentoring Dan about home services, running a home service franchisor, and how to build a personal brand better. Thomas is an absolutely brilliant leader in that space. He's been in franchising for decades and has a tremendous background in lead generation and franchise development websites. They'll get into all kinds of topics from how to build a personal brand and why it's important as a franchise developer. They'll get into how to reach and sell to different generations, from Baby boomers and Gen X to Millennials, and Gen Z. They discuss how each generation has different buying patterns based on where they are, how they were raised, and how they think. They get into breaking down each factor and how to target and satisfy each one. Thomas shares what new business owners should be focusing on personally and in regards to personal brand as a development director in 2023 and beyond.  Jump right in and give this episode a listen! Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, Real Franchising. Franchise Founders is a huge supporter of the International Franchise Association (IFA). If you are a fan of franchising and have an interest in joining the franchise community, the IFA is a great place to start! Learn more here: https://www.franchise.org/about-us