Creating a Category of One with Louise Courville

It can be exhausting to be a self-employed consultant. Often you're working more hours than you did when you worked your last corporate job. You are hustling to complete client work, fill your sales pipeline, and create content that meaningfully differentiates you from your competition. In this episode, Louise Courville and Alastair McDermott discuss what it means to create a category of one, how to avoid being a commodity, and how frameworks can help you attract clients & build reputation. They also discuss the importance of taking a stand against something, why to use a unique marketing mechanism, and how accountability can help you be more productive. “How do you differentiate your message from everybody else? That's creating your framework. We pull the framework out and we usually make it into an alliteration or an acronym. We want it to be memorable and repeatable and portable.” -- Louise Courville on The Recognized Authority podcast “The last part is the solid point of view that is different than everybody else's. You have to take a stand against something, and for something.” -- Louise Courville on The Recognized Authority podcast 👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/creating-a-category-of-one/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube