Creating a cohesive online presence {PFP Section}

Guests: Erica Gellerman, CPA Category: Practice management In this episode, Erica Gellerman, CPA turned marketer is here to help you differentiate your CPA financial planning practice for their current and prospective clients. Why does a cohesive online presence matter? What are the three Vs of creating a cohesive online presence? How can you leverage your online presence, so your clients will know, like, and trust you? Access the related resources from this podcast: Your CPA Practice & Planning Toolkit Business Development Toolkits for CPA financial planners and CPA/PFS holders Technology for a Planning & Tax Advisory Services Business Toolkit The episode is brought to you by the AICPA's Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice and by the CPA/PFS Credential program which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community and gain access to valuable member-only benefits. Don't miss an episode – subscribe to our podcast series on iTunes or Pod-o-Matic! And leave us a review so we can continue bringing valuable and relevant content to you.