Creating a Community

Episode 686 opens with sponsors Shopify and Paka Apparel, plus a quick birthday nod to Dave. Dave recaps a concert trip to Hampton, VA: a cool, round, indoor Hampton Coliseum with great sound, but a struggling town he wouldn’t visit except for shows. Shannon then details how consistent posting on X led to coaching requests, a $5/month subscriber DM that grew unwieldy, and ultimately the Kajabi-based “$5 Reseller Mastermind.” He built lead magnets and a weekly newsletter (5,500 subs), added paid upgrade programs (Costco, eBay, Poshmark, Facebook Marketplace), and replaced 1:1s—canceling 118 appointments—in favor of bi-weekly group calls with 60–70 attendees. Nearing 1,500 members ($7,500/mo baseline before upsells), he runs $100, 90-minute workshops and emphasizes his core mantra: simple but hard work—“buy with math, sell with emotion.” He shares how community wins and teaching have been deeply fulfilling and says this is just the beginning. 00:00:00 Business Brain – The Entrepreneurs’ Podcast #686 for Wednesday, September 24th, 2025 September 24th: National Punctuation Day 00:02:26 Hampton Coliseum is fun…Hampton, Virginia is the town that time is forgetting 00:03:49 Hey, Shannon, how’s it going? Started with posting on X, found a great community of business peers Shannon found his niche! Hey, Shannon…would you coach me? Lesson learned: do it for free at first, and… Collect Testimonials! Senja.io is the testimonial platform that Shannon used Then used Kit.com to collect emails from things he was giving away Started an X subscription for $5 per month Sponsors 00:10:51 SPONSOR: PAKA. Softer than Cashmere and warmer than wool. Visit Go.PAKAapparel.com/BRAIN to grab your PAKA hoodie and free pair of alpaca crew socks. 00:12:40 SPONSOR: Shopify – For anyone to sell anywhere, sign up for a one-dollar-per month trial period at Shopify.com/BusinessBrain and upgrade your selling today! 00:14:00 But seriously, Shannon, how’s it going? Now that I’m taking their money, I need to give them something! Created a DM group for subscribers on X… Kajabi is a better mastermind: Shannonjean.com/mastermind But Shannon was stuck at Five Bucks Per Month! Don’t upSELL, just offer paid upgrades Canceled 118 appointments and now I do a free group call Added collaboration workshops 00:23:23 Posted 31,000 times on X in 18 months It’s not easy, but it’s simple 00:26:02 Business Brain 686 Outtro Review Business Brain Subscribe to the show [email protected] Call/Text: (567) 274-6977 X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShow LinkedIn: Shannon Jean, Dave Hamilton, & Business Brain Facebook: Dave Hamilton, Shannon Jean, & Business Brain   The post Creating a Community – Business Brain 686 appeared first on Business Brain - The Entrepreneurs' Podcast.