Creating a conference strategy with Grace Sharkey and Lars Ward

Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great discussion defining how each of us approaches a conference. We cover strategies such as: What are you doing before the conference?Where are the best conversations happening during the conference?And how do you tackle your post-conference strategy?All this plus more during a live recording of Everything is Logistics at Manifest: The Future of Logistics conference.Links from the show: Connect with Grace Sharkey on LinkedinConnect with Lars Ward on Linkedin ---------------------------------------------Timestamps0:02:44     Leveraging Social Media for Business Growth0:07:29     Exploring the Value of LinkedIn for Conference Preparation0:09:09     Leveraging LinkedIn for Professional Networking and Engagement0:10:23     The Value of Consistency and Serendipity at Logistics Conferences0:14:46    Maximizing ROI at Manifest Conference0:16:21     Accidental Conversations at Conferences: The Magic of Connecting with Others0:17:53     Prioritizing Conferences for Marketing and Sales0:22:04     Building Connections and Trust0:30:51     Follow-Up Strategies for Networking Events: Leveraging Technology and Traditional Tactics0:32:52     Strategies for Effective Post-Conference Outreach-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.