Creating a Cross-Sell Marketing Strategy to Drive eCommerce Sales - with Liat Karpel Gurwicz

Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when deciding how many products and services to cross promote and sell? What ecommerce businesses have done a great job cross promoting additional products and services and what specific things have they done to be successful?