Creating a Culture of Excellence: Leadership That Rewards What’s Right l BLx l Ep. 014

In this episode of the Backbone Leader Exchange, SGT Cashe and SSG Jones break down the leadership lessons behind "Creating a Culture of Excellence: Incentive-Based Leadership", a powerful article written by CPT Brennan Deveraux and 1SG Christopher Castignanie. Recorded straight from the field, this conversation explores how building a system that rewards excellence, not just punishes failure, can transform the culture of any unit. They break down the Bulldog Incentive Program and how its smart, intentional rewards led to real results: higher PT scores, sharper leaders, stronger cohesion, and fewer discipline issues. Whether you’re leading a squad or commanding a company, this episode offers insight you can apply immediately to build your own culture of excellence. Article Link: https://www.armyupress.army.mil/Journals/NCO-Journal/Archives/2019/January-2019/Culture-of-Excellence/