Creating a Culture that Sticks w/Kate Bertam

Send me your feedback on this episode!Most people talk about culture like it’s a project. But as Kate Bertram, former CEO and author of Creating Stickiness, reminds us, culture isn’t the initiative. It’s the result.In this episode of Aspire For More with Erin, Kate and I dig deep into the truths leaders often overlook:Why culture shows up most clearly on a Tuesday afternoon in the middle of stressThe role of shadow culture—and how unspoken norms can undermine your best intentionsWhy perks, pay bumps, and pizza parties don’t fix toxic leadershipHow to build trust as the new currency of leadershipThe difference between being “nice” and being “kind” when having tough conversationsWhy development planning creates “stickiness” and helps retain top talentThis conversation is a roadmap for senior living and healthcare leaders who want to create workplaces where people stay, thrive, and belong.💬 What You’ll Learn in This EpisodeHow to see culture as the result of leadership behaviors, not an HR programWhy trust is fragile—and how to build it consistently with your teamWhat courageous leadership looks like in real time (and why clarity is kindness)How to address “shadow culture” before it damages trust and moralePractical ways to use development planning as a retention strategyConnect with Kate BertramLinkedIn: Kate BertramBook: Creating StickinessListen Now:If you’re a senior living leader, healthcare professional, or simply someone who cares about building trust-centered workplaces, this is an episode you won’t want to miss. Learn more about the 100% Leader here New ED's Playbook to Creating and IMpactful Community CultrueConnect with me on LinkedInFollow me on Facebook where I educate, equip and empower family members how to proactively care for their elderly loved ones.Follow me on Instagram where I educate, equip and empower family members how to proactively care for their elderly loved ones.Join my email list where I will lift you up, and send tactile advice weekly to support you to grow your experience in your senior living career.