Creating a Custom Course with Yoga Health Coaching

In this Changemaker Challenge Career Clarity Session, Carly Banks sits down with fellow yoga health coach Heather Stoken, creator of Fit Fly Movement. In Yoga Health Coaching (YHC), we learn how to teach our own versions of Cate Stillman's Body Thrive course. But some yoga health coaches, like Heather Stoken, take it one step further and create their own unique courses using the basic business structure of YHC. Heather had studied some healing modalities and knew she wanted to make an impact on other people's health, so after completing the Living Ayurveda course, she enrolled in Yoga Health Coaching. After completing YHC and becoming a certified yoga health coach, Heather took some time to reflect on where she wanted to take her work. While she continues to teach the 10 habits of Body Thrive, Heather's program caters to people working in the airline industry: pilots, flight attendants, and even frequent travelers. Catering to that niche meant changing some of the structure and languaging from a yoga or ayurveda perspective to something more mainstream that her course members could easily understand and relate to. The business skills Heather learned in YHC set her up for success. The YHC community gave Heather the support and inspiration she needed to create a business that aligned with her values.   What you'll get out of tuning in: How Yoga Health Coaching teaches us a totally customizable business model. How the YHC community provides support and inspiration. How you can create a business that aligns with your unique knowledge and values.   Links Mentioned in Episode: Body Thrive Book YHC Have a conversation Heather website Monetize your wellness business with Free 4-video series Show Highlights: 0:55 - In Yoga Health Coaching (YHC), we learn how to teach our own versions of Cate Stillman's Body Thrive course. But some yoga health coaches, like Heather Stoken, take it one step further and create their own unique courses using the basic business structure of YHC. 2:10 - Prior to the birth of her son two years ago, Heather taught reading and yoga. After her son was born, she was a stay at home mom. She had studied some healing modalities and knew she wanted to make an impact on people's health, so after completing the Living Ayurveda course, she enrolled in Yoga Health Coaching. After completing YHC and becoming a certified yoga health coach, Heather took some time to reflect on where she wanted to take her work. 4:40 - While she continues to teach the 10 habits of Body Thrive, Heather's program caters to people working in the airline industry: pilots, flight attendants, and even frequent travelers. Catering to that niche meant changing some of the structure and languaging from a yoga or ayurveda perspective to something more mainstream that her course members could easily understand and relate to. 7:04 - The business skills Heather learned in YHC set her up for success. The YHC community gave Heather the support and inspiration she needed to create a business that aligned with her values.   Favorite Quotes: "It's an empowering thing in itself to be able to offer this 10 habit program because Cate Stillman just makes it so available in terms of putting your own personal spin on things. We have the basis of these ten habits, but the way that we offer it . . . we can take it any direction that we want." --- Carly Banks "One of my struggles before YHC, being a stay at home mom, was that I felt super isolated. And when I did connect with people, I didn't necessarily feel like it was my tribe, my people. So it's super exciting to be in a community with like-minded people that are all working towards making an impact. . . . It feel great." --- Heather Stoken   Guest BIO: Heather Stoken is a Yoga and Yoga Tune Up® teacher that has been practicing and teaching  for the last 10 years in beautiful Portland, Oregon and on retreats and workshops throughout the Country. Heather is passionate about her yoga both on and off the mat, and integrates fun as well as anatomical understanding into her teaching. Off the mat, Heather is a mother,  a novice artist and chef, as well as a lover of travel and the great outdoors. Connect with Heather on her Website and Facebook page.