EPISODE · Apr 2, 2026 · 24 MIN
Creating a Global Audio Catalog
from The Spoken World · host BurstMarketing
As audiobook providers expand into new markets, they confront a basic challenge: Building audio catalogs with strong appeal worldwide.At the 2026 Parix Audio Day in Madrid, Christopher Kenneally asked three European publishers and an African-wide platform provider about their global development strategies. They spoke about business models and language investment; battles over rights and licensing; and the role of AI in production, marketing, and distribution.From Paris, Nataly Villena Vega is Head of Editorial at Audiolib, the leading audiobook publisher in France, that is a joint venture of Hachette Livre and Albin Michel.From Berlin, Julia Balogh is a Business Affairs Specialist for Parkum Publishing, which launched in 2025.From Copenhagen, Lasse Korsemann Horne is the Publishing Director of Danish-based Saga Egmont and leads the company’s audiobook expansion.From Accra, Ghana, Ama Dadson is Founder & CEO of AkooBooks Audio, a digital streaming platform for Black/African audiobooks and the spoken word.
What this episode covers
As audiobook providers expand into new markets, they confront a basic challenge: Building audio catalogs with strong appeal worldwide.At the 2026 Parix Audio Day in Madrid, Christopher Kenneally asked three European publishers and an African-wide platform provider about their global development strategies. They spoke about business models and language investment; battles over rights and licensing; and the role of AI in production, marketing, and distribution.From Paris, Nataly Villena Vega is Head of Editorial at Audiolib, the leading audiobook publisher in France, that is a joint venture of Hachette Livre and Albin Michel.From Berlin, Julia Balogh is a Business Affairs Specialist for Parkum Publishing, which launched in 2025.From Copenhagen, Lasse Korsemann Horne is the Publishing Director of Danish-based Saga Egmont and leads the company’s audiobook expansion.From Accra, Ghana, Ama Dadson is Founder & CEO of AkooBooks Audio, a digital streaming platform for Black/African audiobooks and the spoken word.
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Creating a Global Audio Catalog
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