Creating a global experience language for the BBC
from UX Australia Podcast: All presentations from 2009-2014 Hosted by Bronwyn van der Merwe
After printing out key sections of bbc.co.uk onto what has now become known as the ‘Wall of Shame’, the BBC decided to embark on an ambitious project. The goal was to create a global experience language to drive consistency and coherence across the diverse, cross-platform portfolio of BBC products and services, all of which had different brands, audiences, contexts of use, and most problematically, design teams.
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This episode was published on November 26, 2012.
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