Creating a Holistic Digital Marketing Strategy – ANTHONY KIRLEW | DMR #114

Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker - he's welcome to DMR, Anthony Kirlew. You can find Anthony over at AnthonyKirlew.com. Today on Digital Marketing Radio we discuss  how to create a holistic digital marketing strategy, with topics including: Do you think that  brick and mortar businesses generally ‘get’ digital marketing nowadays more than they used to a few years ago? What do you feel businesses struggle most with at the moment when it comes to digital marketing? Tell me about your 'SWOT' approach to digital marketing What would you say are the things that businesses think that they’re doing well - but they’re actually not? If you’re doing work for a bigger business that employs multiple agencies to do different digital marketing activities - is it possible to tie everything together in a joint approach? [Tweet ""Before starting a marketing plan, make sure you know who your target customer is" @AnthonyKirlew"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? iOS [iPhone operating system] Sprout Social [Social media management] Google Drive [Document sharing] Quicktime [Watch & edit videos] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Periscope [Mobile broadcasting] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Before starting a marketing plan, make sure that you know who your target customer is, know what their specific needs are, and know how you can serve those needs in a way that's different than your competition.